KINE 1000 Lecture Notes - Lecture 16: Denotation, Connotation, Peer Pressure
6 Mar 2016
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Document Summary
There is a link between sports and alcohol, especially at the heart of male sport cultures: huge peer pressure to drink in sports, tv sporting events are filled with beer ads and sponsorships. Advertising companies create the idea that you cannot have fun if you don"t drink alcohol: advertising companies promote alcohol consumption to all different age groups. Environment of individual also has a factor on what can influence them: if family drinks a lot at home, children could too. Alcohol advertisements change as society changes: today advertisements influence people into believing that they are losers if they don"t drink alcohol. Societal times are reflected in advertisements and influence individuals into believing what its being presented to them. Science was being hushed in canada under the conservative government: weren"t allowed to share research with media. By promoting violence in media, individuals are beginning to become more violent: more aggressive acts, violent acts, ex; school shootings, knives.
