INTL 4400 Lecture Notes - Lecture 4: Target Canada, Cost Leadership, Customer Service
18 Sep 2019
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Pitfalls managers must avoid to attain generic strategies. How firms can effectively combine elements of generic strategies. How strategies can be evaluated before they are implemented. Create products and/or services that are unique and valued. Non-price attributes for which customers will pay a premium. Target canada case: aggressive expansion into canada, new it system, supply-chain issues, forecasting inaccuracies, demanding customers (complain about the costs in the us being lower with more selections) The more experience you have, the lower cost it gets from the original cost over time. Ing direct case: started in canada in 1997, now a multinational firm with 30m clients, offers basic financial services mostly online without a branch regularly terminates high demand customer: values low cost high volume transactions over relationship building. Q1: linkedin is a web 2. 0 firm, they started around the same time as facebook. Q2: strenths and weaknesses of the linkedin model. A lot of competitors (difficulty to differentiate itself)
