HUMA 1780 Lecture Notes - Lecture 9: Mass Production, Middle Age, Movable Type
Document Summary
Print revolution caused all these effects says mcluhan: end of middle age into renaissance, religious reformation:protestant revolution (martin luther, european world exploration; colonialism (christopher columbus, scienti c revolution, nationalism breaks tribalism, industrialization and capitalism (present) Critically thinking about history a story: depends in surviving records, story:simple plotlessness, heros, causal relationship, explain the past in retrospect (shrink time, create arti cial divisions, make assumptions from present time, favoured, and repeated versions. The history of print: first printed document 1700bce, made from individual letter stamps with rise type, china: wood blocks about 250bce (complex chinese characters) Individual authorship: humanism based on individual, concern with copyright, private ownership, these effects of print end with electric media (television) which brings about new tribal global village. Mcluhan and benjamin mass repeatity: fist mechanized handicraft, becomes modeller future mechanization, mass production consumer rather than author oriented manuscript, changed traditional education (ex. oral disputation) books as mass teaching.
