HRM 2600 Lecture Notes - Lecture 2: Ally Financial, Relationship Marketing, Strategic Business Unit
30 Oct 2017
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Production levels are constant and the company relies on its marketing department to find customers. Answer: a=political marketing: melissa is managing the campaign of her friend for the presidency of the student council. Answer: b=person marketing: you receive a flyer urging you to attend a rally for a local political candidate. Answer: d=cause & person marketing: a music star promotes her concerts, but also uses her concerts to promote a charitable cause. Answer: a=to attract visitors or new businesses to a particular area. Answer: mars inc. "s m&m"s division donates (cid:887)(cid:882) cents of specially marked candy sales to the special olympics. Answer: b=event marketing: an alumni association at a university sends out announcements promoting the upcoming football game and an alumni association function. Answer: b=event & organization marketing: some ontario drivers have license plates that have the logo of their university on their plate. Answer: d=generate repeat sales: the application of relationship marketing requires attention to levels of customer loyalty.
