ECON 1010 Lecture Notes - Lecture 1: Global Warming, Opportunity Cost, Marginal Utility

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All economic questions arise because we want more than we can get. Our inability to satisfy all our wants is called scarcity. Because we face scarcity, we must make choices. The choices we make depend on the incentives we face. An incentive is a reward that encourages an action or a penalty that discourages an action. Economics is the social science that studies the choices that individuals, businesses, governments, and entire societies make as they cope with scarcity and the incentives that influence and reconcile those choices. Microeconomics is the study of choices that individuals and businesses make, the way those choices interact in markets, and the influence of governments. Macroeconomics is the study of the performance of the national and global economies. Two big questions summarize the scope of economics: Goods and services are the objects that people value and produce to satisfy human wants.

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