ECON 1000 Lecture Notes - Lecture 11: Sunk Costs, Average Cost, Marginal Product
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Chapter 11 output and costs: decision time frame, the firm makes many decisions to achieve its main objective: profit, all decisions can be placed in two time frames: maximization. The long run: the short run is a time frame in which the quantity of one or more resources used in production is fixed. For most firms, the capital, called the firm"s plant, is fixed in the short run. Other resources used by the firm (such as labour, raw materials, and energy) can be changed in the short run. Short-run decisions are easily reversed: the long run is a time frame in which the quantities of all resources including the plant size can be varied. Long-run decisions are not easily reversed: a sunk cost is a cost incurred by the firm and cannot be changed. If a firm"s plant has no resale value, the amount paid for it is a sunk cost. Sunk costs are irrelevant to a firm"s current decisions.