ECON 1000 Lecture 10: ECON 1000 Chapter 8

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ECON 1000 Full Course Notes
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The theory of consumer behavior: consumption choices: The choices you make as a buyer of goods and services is influenced by many factors, which economists summarize as: consumption possibilities: Your consumption possibilities are all the things that you can afford to buy. You can afford many different combinations of goods and services, but they are all limited by your income and by the prices that you must pay. Utility is the benefit or satisfaction that a person gets from the consumption of goods and services. Two types of utilities are: total utility, marginal utility. The total benefit that a person gets from the consumption of all the different goods and services is called total utility. Total utility depends on the level of consumption more consumption generally gives more total utility. We define marginal utility as the change in total utility that results from a one-unit increase in the quantity of a good consumed.

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