DANC 1271 Lecture Notes - Lecture 8: Online Advertising, Marketing Mix
8 Nov 2016
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Bring the community on board: send personal invitations and/or complimentary tickets to, business leaders, political leader, leading professionals, social leader, volunteer organizational leadership. The more cross-links the better: lend equipment, costumes, recourses to other non-profits, join professional associations, offer lobby space or table space to other charities. Getting your name/brand out there in as many ways as possible. Market research (but who has the time?: surveys and audience contact sheets are by far the most effective, take advantage of the research of others who have gone before you. Target market: if its edgy work, advertise in edgy places, it its for a young audience use the internet, for the dance community target literature places where they gather. Your branding: find out what your customers appreciate and repeat that message endlessly. Packaging begins by wrapping a product in a name and might include: subscription, season tickets, series and/or miniseries, memberships. In fact: anything that includes a commitment to future productions.
