COMN 3112 Lecture Notes - Lecture 6: Bell Hooks
15 Jul 2016
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Admin: research essay, please complete survey from mlc. Position minorities niches and subcultures as new markets: provide both new content for ads, but also new spaces to sell to, but treated as niches see chavez article. In the spectacle of consumption: use value replaced by sign value. Differences resources of the new and unfamiliar. White consumption of blackness: blackness packaged for white consumption eating the other bell. Hooks argues that aligning with the other = a place to be critical of hegemonic powers. Those rendered invisible, seduced by the emphasis on otherness, by its commodification, because it offers the promise of recognition and reconciliation .
