COMN 2700 Lecture Notes - Lecture 12: Media Play, Working Class Culture, Semiotics
21 Jun 2017
School
Department
Course
Professor
Document Summary
Every sign has a signifier and a signified. 3. tions: are sets of social values, beliefs, ideas & representations through which we make sense of. Its portrays the world view of the ruling class as normal . It portrays that normal as belonging to/attainable for all (even though it functions to ex- clude more than include) A can of coke is never simply a can of coke. Dominant ideology - who benefits? ruling ideas represent interests of ruling class ruling class = economic power & access to system of production those with money, education, power, and access find their ideas, hopes, dreams, & ambi- most represented. Power and leadership maintained through processes of struggle and negotiation, espe- cially through winning the consent of the majority of people to accept the ideas or ideologies of the dominant group as common sense (186) It is still a society with a dominant group.
