COMN 2200 Lecture Notes - Lecture 8: Netflix, Oligopoly, Paternalism
25 Aug 2016
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Lecture Notes
October 16, 2015
•Advertising in books and novels may not necessarily be paid advertising
•A person in recent years especially face large amounts of advertising whether or not it is
intentional
•Advertising can influence largely what child wants and being that children are easily
influenced, it may be affective for advertisers but it is immoral
•Corporate relationship between audience and advertisers
•Unwillingness or inability of commercial broadcasters to provide high quality
programming
•Broadcasters are essentially selling the audience to advertisers
•Quality is not important to broadcasters
Quality
1. Gresham’s Law
2. What is quality
3. Political economy
4. Desired vs. desirable
•Ratings do not provide the efficiency of the quality
•People cannot watch whatever they want due to advertisers choosing the menus in which
we choose the show we would “like” or supposedly forced to watch despite it not being
what we intend to watch.
•People often choose inferior quality over superior quality due to the need of multitasking
•Audience calls inferior quality shows as guilty pleasures
1. Gresham’s Law
a. 17th century ! bad money drives good money out of use
b. Face value vs. commodity value
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