COMN 2200 Lecture Notes - Lecture 5: Elite Theory, Manufacturing Consent, First Amendment To The United States Constitution
25 Aug 2016
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Document Summary
Business elites (who buy and sell advertising) effectively control media and their output. Alternative: fund a public broadcast directly from general tax payer revenue, or some form that is related to that, from a fee or license. Some say the internet provides some relief from the market failure. Alternatives: do not eliminate market faulures -- they provide some relief. Ideological approaches - media plays a role of manufacturing consent. Elite theory - necessity of fictionalizing information to manufacture consent. Alternative approaches - media is not truth worthy unless it is run by people on your street. Has to do with serving social civic needs, democratic needs, entertainment, etc. Issues get discusses in content of public broadcasting and almost never in boardrooms of commercial broadcasting. When we talk about the uses of media/manipulation to serve audiences we are talking in the framework of sender use quality, talking about media that serve primarily the interest of those who control it.
