COMN 2200 Lecture Notes - Lecture 3: Intertextuality, Mass Media, Consumerism
25 Aug 2016
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Mass Media and Ideology Lecture
-Connection between publisher and subscribers/advertisers
-Mass media sells audiences
-Intertextuality; “the interrelationship between texts, which generates related understanding
between separate works or texts” - wikipedia
•Page 173; “Intertextuality works to the extent that cultural references, symbols, or icons are
referenced in a text where you would not normally expect to see them.”
•Pg. 174, “everything becomes a vehicle for something else”
•Example; Beatles Crosswalk in shows like The Simpsons
•Related to Cultural Ideology
-Consumerism (or the consumer ethic) is the equaling of personal fulfillment and societal
well-being with the purchase and consumption of goods and services
-Consumer Society refers to as society organized around ever-increasing consumption, on the
understanding that this is economically……
1. a way of justifying the radical lifestyle change involved becoming a member of the
workforce as opposed to an independent agent
2. a response to worker unrest at forest workplace fear a bolshevism/communism
3. a more humane incentive to work than 19th century coercion more carrot, less stick
4. an answer to urgent question of how to deal with overproduction in most sectors
find more resources at oneclass.com
find more resources at oneclass.com
Document Summary
174, everything becomes a vehicle for something else : example; beatles crosswalk in shows like the simpsons, related to cultural ideology. Consumerism (or the consumer ethic) is the equaling of personal fulfillment and societal well-being with the purchase and consumption of goods and services. Consumer society refers to as society organized around ever-increasing consumption, on the understanding that this is economically . 1. a way of justifying the radical lifestyle change involved becoming a member of the workforce as opposed to an independent agent.
