COMN 2200 Lecture Notes - Lecture 24: Media Ethics, Content Analysis, Five Ws
4 Apr 2017
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Format : 1 long question out of 3 choices, 3 short questions out of 6. Both of these can have an impact that could be benign or harmful: framing : how the media frames things, i. e : news, fox vs. bcc. Focus on one aspect of the situation and you exclude other events. The way of telling a story effectively: priming : priming an audience, preparing to accept further argument. Leading the audience in a certain direction, provides focus whether good or bad. Qualitative analysis and discourse analysis: discourse analysis : more sophisticated than content. Wants to uncover the hidden semantic in images and texts: quantitative analysis : begin with a hypothesis, go thorough the coding and data collec- tion, sort through the results to get the analysis. The answer is no, this was just an isolated event. The real value of discourse analysis is that it tells us a lot about our own society and the prejudices.
