COMN 1000 Lecture Notes - Lecture 5: Canadian Content, Netflix, Rein
Document Summary
History: provides the perspective on the range of circumstances that contextualize social action. Media policy parameters: large country, small population, strong us competition. Lessons: 1) private sector takes up profitable actions, public sector unprofitable: contradiction between profit oriented behavior + nationalist purposes of the system. Unprofitable activities: radio, creating networks, it was unprofitable because it was a large area and not enough people. Network programming because there was not marketing programming etc to get things out there. 1948: television comes across the boarder from the usa. Canadian content at this time along with no canadian broadcasters. In order to encourage development, economies of scale comes into play. Giving them a monopoly will help to make them profitable. Cbc financed by tax on imported tv parts, cbc supplies private with network service and programming but privates prefer importing us programs over producing own. Radio goes to background; pop music industry gets push.