COMN 1000 Lecture Notes - Lecture 5: Auteur Theory, Semiotics, Post-Structuralism

• School: York University
• Department: Communication Studies
• Course: COMN 1000
• Professor: David Skinner

Document Summary

Overview + major themes -- overall process of communication. Models of communication (chap 1, p12-13: social model similar with encoding/decoding, shannon + weaver simplistic, problematic, too abstract. Representation: the act of putting or encoding ideas into words, paintings, sculpture, film, plays, tv programs, or any other medium of communication. Signification - the process of creating signs (anything that you can read meaning into) Semiology or semiotics: the study of signs and sign systems. Signified meaning of the signifiers what the thing you see (hear, feel, etc. ) stands for. 3 types: icon: looks like the thing signified (photo, map) index: associated with its object (smoke fire, animal droppings: dog"s poo a dog was there; a maple leave a tree is around) Comn1000 lec 5&6 symbol: arbitrary/abstract relationship (language, words) Signifier -- and what the thing you see (hear, feel, etc. ) stands for -- signified; (also.