ANTH 2170 Lecture Notes - Lecture 20: Keloid, Left School, Liposuction

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Gangnam-style plastic surgery: the science of westernized beauty in. New beauty ideals and particular types of plastic surgery beauty have emerged in south. Gangnam-style plastic surgery as a hybrid of old westernized beauty ideals and a new science of beauty with variations and contradictions. Abstract properties such as facial impression have become part of the definition of beauty, and in particular, the size and shape of the jaw has become a major element of a beautiful face. Along with double-eyelid surgery, rhinoplasty, and cheekbone surgery, jaw surgery has become popular for aesthetic purposes. From the early 1980s to the late 1990s, two-jaw surgery was primarily given for therapeutic reasons to people who suffered from severe malocclusion or facial malformation. However, with the new millennium, two-jaw surgery was reintroduced to the korean public as aesthetic plastic surgery by the plastic surgery industry and mass media. Mass media has played a significant role in legitimizing this new trend by enabling the.

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