ADMS 3960 Lecture Notes - Lecture 12: Cost Leadership, Kodak

• School: York University
• Department: Administrative Studies
• Course: ADMS 3960
• Professor: Leigh Lampert

Document Summary

Competition: when 2 or more entities (companies, countries, etc. ) vie for limited resources or markets. Can be a product, a process or management technique. Technology: application of practical sciences to industry or commerce. Productivity: the level of output from a given level of resources. Trateg(cid:455): ho(cid:449) (cid:373)a(cid:374)agers a(cid:272)hie(cid:448)e the (cid:272)o(cid:373)pa(cid:374)(cid:455)"s goals a(cid:374)d o(cid:271)je(cid:272)ti(cid:448)es. How company decides to conduct business dependent on numerous factors: What rivals are doing likely biggest factor. Also highlights how all these factors affect potential profitability. Framework to leverage executive quality and exploit industry conditions to create superior value. Low-cost producer for given level of quality. Create market share and profit by offering branded product innovations to distinguish from competitors. Global integration: standardize value chain to create economies of scale. Driven by globalization of markets and efficiency gains from standardization. Local responsiveness: customize activities to circumstances in each country. Driven by consumer divergence and host-government policies. Leverage core competencies and home country innovations into competitive positions abroad.