ADMS 2400 Lecture Notes - Lecture 4: Encana, Telus
2 May 2018
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ADMS 2400 Tutorial 4 Notes – The Organization Work
Introduction
• Employees recount times they felt the organization worked best or when they
specifically felt most satisfied with their jobs.
• Dreaming.
• Employees use information from the discovery phase to speculate on possible futures
for the organization, such as what the organization will be like in five years.
• Design.
• Based on the dream articulation, participants focus on finding a common vision of how
the organization will look, and agree on its unique qualities.
• Destiny.
• Participants discuss how the organization is going to fulfill its dream, and they typically
write action plans and develop implementation strategies.
• AI has proven to be an effective change strategy in organizations such as Toronto based
Orchestras Canada, Ajax, Ontario-based Nokia Canada, Burnaby, BC-based TELUS,
Calgary-based EnCana, and Toronto-based CBC.
• Nokia Canada employees consider the future, envision the perfect solutions to the
future, and then identify what needs to happen to get to the future as envisioned.
• Of their AI ork, geeral aager Nathalie Le Proho says, It’s uh ustrutured,
very open to innovation and imagination, and very powerful as a tool for developing
new thought leadership, new ways to approach busiess proles.
• TELU“’s Go East diisio i Calgary has used AI to irease positie ideas aog
customer-care employees.
• Barbara Armstrong, a senior manager, explains the positive impact of the process.
• The fact that [front-line workers] are being heard completely changes the way they view
things.
• The use of AI in organizations is relatively recent, and it has not yet been determined
when it is most appropriately used for organizational change.
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