ADMS 2200 Lecture Notes - Lecture 7: Nutella, Justin Bieber

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Chuck Hendricks

Document Summary

Nov. 27: nutella (2. 20 start up time) (1 minute to get started) (15 minutes max, coke, powerade, molson coors. Reminder: introductory stage, persuasive all the way through, mature stage. Comparative: emphasizes messages with direct or indirect promotional comparisons between competing brands. Celebrity testimonials: the use of celebrity spokespeople to try to boost the, improves product recognition effectiveness of an advertising message. Retail advertising consuming public: all advertising by retail stores that sell directly to the, varies widely in effectiveness, should be assigned to one person whose sole responsibility and authority is developing an effective retail advertising program. Cooperative advertising: when a retailer and a manufacturer or wholesaler share advertising costs. Ads must be meaningful, believable, and distinctive. Creator must decide whether to focus on. Emotional responses like fear, humor or fantasy. Series of different but related ads that use a single theme and appear in different media within a specified time period.