ADMS 2200 Lecture Notes - Lecture 1: Direct Marketing, Future Shop, Dell

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: N A

Document Summary

What are we going to discuss in this course. You see a gorgeous girl at a party and you say to her, hi, i am very rich, marry me! . If she walks up to you and says, hi, you are very rich. I want to marry you. -> brand recognition. If you call her the next day and say, i am very rich, marry me. -> telemarketing. If she slaps your face when you say, marry me. -> customer feedback. Definition from the textbook: organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. Eras in marketing history: production: efficiency, quality. Initially one company has less products, therefore, cost v, quality : sales: advertising and personal selling, marketing: consumer orientation, relationship: long-term relationships, social: connecting (online, core: converting needs to wants.