ADMS 2200 Lecture Notes - Lecture 3: Independent Business, Management System, Final Good

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: N A

Document Summary

Eg. business unit level each unit has a marketing manager. Tv, computer, cellphone, camera, entertainment -> manage its own unit. New build speedily and cheaply and leverage competences in multi-business company. Benefits: faster to innovate & difficult to be duplicated. Core product most important part of a final good. Canon has 10% market but other brands use canon"s printing engine. Combustion engineering & electronic engine management systems & advanced materials. Reliable engine -> combining three ingredients, knowledge-based approach. While gm, the us company takes the product-based approach. Bar-code technology & wireless communication & network management. Transfer money from profitable businesses to support unprofitable businesses. A function of attractiveness of the industry and of the firm"s relative position in the industry. Where competitors attack/duplicate, businesses should set up barriers, when it fell it came to position3. @ position3, businesses generate money/cash for future use when re-obtain position1&2.