ADMS 2200 Lecture Notes - Lecture 2: Iphone 6, Marketing, Cause Marketing

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16 Dec 2015
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ADMS 2200 Full Course Notes
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Is one part of a company that brings together other areas of the company in order to match other companies. Main concept is utility: utility can be a form (for example more than one size of clothing, time, utility of ownership (who owns the product and when do they own it and are there restrictions, e. g. alcohol) Marketing creates customers (marketing doesn"t create needs: iphone 6. Definition: an organization function and a set of a process. 4 eras in the history of marketing: production, sales, marketing. In the 1950"s, 2 major things happened: tv and. Cause marketing (expanding significantly, for e. g. unilever and their self love slogan- part of their money goes into advertising and the other part goes into the cause but they both have the same target) Event marketing for example sports and shit. Organization marketing such as york dutty university. Functions of marketing: buying, storing, transporting, selling, etc.

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