ADMS 2200 Lecture Notes - Lecture 5: Chinese Canadians, Industrial Revolution

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Lee Li

Document Summary

Oct 2; 2200: how we as consumers make purchase decisions. In canada the cultural influences are very important since we"re so multicultural. Chinese canadian customers like to shop where they"re most comfortable. South asian consumers like to associate with their own subgroups and are influenced by value. In cultural groups there are a bunch of different cultural aspects (within toronto) like cultural newspapers, etc. Social class is a very formal thing. As you move out of the city centers, the social class increases in india. Income is not a primary factor in social class but things like your family background, your education level, etc. are what"s important. Opinion leaders are more important today than ever before because of social media (all about influence) From a marketing point of view, a lot of things have changed due to the change in family influences (smaller families, etc. ) Wife is still the major purchaser of groceries, etc.