ADMS 2200 Lecture Notes - Lecture 2: Chief Operating Officer, Strategic Planning, Relationship Marketing

• School: York University
• Department: Administrative Studies
• Course: ADMS 2200
• Professor: Kim Snow

Document Summary

Its ongoing: many planning activities take place over the internet with virtual conferences, an important trend in marketing planning centres on relationship marketing. Top management: board of director, chief executive officer (ceo, chief operating officer, divisional officer, divisional vice presidents. Middle management: general sales manager, business unit manager, director of marketing research. Organization-wide objectives; fundamental strategies; long-term plans; total budget. The orga(cid:374)izatio(cid:374)"s missio(cid:374: mission: essential purpose that differentiates one company form one another. Assessing organizational resources and evaluating environmental risks and opportunities: resources, production marketing. Finance: technology, employees, strengths, set objectives, develop plans, take advantage of marketing opportunities. * put the important information in the beginning. Star working on the environmental factors, but in your report start with the marketing program. * the report should be in point form. * do not use annotation, (put your url or webpage in bracket with date you accessed it).