ADMS 1010 Lecture Notes - Lecture 3: Global Marketing

• School: York University
• Department: Administrative Studies
• Course: ADMS 1010
• Professor: Eytan Lasry

Document Summary

First step in evaluating an argument (not always clearly stated) Cue words that may indicate a claim is being made: Therefore, thus, in summary, i believe that, clearly, in short, the data show that, as a result, in fact . Uncontested claims: consistent with experiences and observations, facts that are independent of interpretation, agreement among experts, technical or mathematical claims. Contestable claims: the validity (truth) of the claim can be questioned, must be justified (supported) with evidence, forceful rhetoric ( the fact is , there is no doubt ) does not mean the claim is uncontested! Economies of scale: larger plants endure lower cost per unit as volume rises. Economies of scale: larger plants use the same materials and processes to create a variety of different products. ~ lower and middle managers to coordinate product flows. ~ first to establish size, economies and distribution networks. > unrelated diversification is bad for large scale firms