ADMS 1010 Lecture Notes - Lecture 5: Resource-Based View, Profit Maximization, Free Market

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Economics: the social science that studies the processes that govern the production, distribution, and consumption of goods and services in an exchange economy. By pursuing his own interest he frequently promotes that of the society more effectually than when he really intends to promote it . Marginalist revolutionaries: 19th century: discovered theory of marginal utility; diminishing marginal returns, economics went from being a philosophical field to a mathematical one, bringing. Perfect competition: assumption of an ideal market where no one is large enough to have market power; firms are price-takers, not price-setters it legitimacy. Neoliberalism: political ideology that believes that market freedom and democratic freedom are mutually interdependent. Late 1900s: politics & society o: today: meaning of life. Strategy: how do companies make more money: swot framework o, core competencies. Rbv (resource-based view): attributes competitive advantage to ownership of valuable resource that allows you to perform better or more cheaply than competitors. Combines internal and external analysis: rbv market tests:

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