ADMS 1010 Lecture 3: ADMS 1010 Lecture : ADMS 1010 assgn 9
Document Summary
In the article, the discipline of innovation" by peter drucker, the author claims that innovation must be constantly pursued to achieve success. There are many variables in the business environment that may pose a threat to the business. Threats may be political, environmental, or simply a lack of a solid plan for the future of the business. Drucker believed that innovation should be treated like any other business function. He also believed that companies must continually look at new trends and give consumers what they want to achieve success. To do this, strategies must be formed from within the business, such as development needs, incongruities, and industry and market changes. Furthermore, drucker believed that innovation can also be absorbed from factors outside the business, such as, demographic changes, new knowledge, etc. All these factors are important considerations for how innovation should be developed.