ADMS 1010 Lecture 9: Lecture 9 - Getting the Word Out

• School: York University
• Department: Administrative Studies
• Course: ADMS 1010
• Professor: Helen Pogrin

Document Summary

Thursday, march 15, 2018 lecture 10 (lecture 10: getting the word out) There are huge differences between marketing, advertising, and branding. It"s easy to get (cid:272)o(cid:374)fused: we"(cid:396)e (cid:271)o(cid:373)(cid:271)a(cid:396)ded (cid:449)ith a (cid:272)o(cid:373)(cid:271)i(cid:374)atio(cid:374) of all th(cid:396)ee e(cid:448)e(cid:396)y day. Push and pull system in business today. Sales: long story short: you have to pitch a product to your customer to get them to buy it, this goes hand-in-hand with marketing, because you want your customers to feel a need for this product. Advertising: promoting business or product through mass media, most obvious sign of marketing, huge shifts happened in this area people want to see less and less of advertising, so they call for them to be limited. Branding: originated to distinguish animals and slaves. In modern-day business, is a combo of a logo and distinct philosophy companies use to promote their products. Evolution of marketing: sales driven, you (cid:373)ust (cid:271)uy this (cid:271)e(cid:272)ause it"s a(cid:448)aila(cid:271)le.