ADMS 1000 Lecture Notes - Lecture 5: Product Differentiation, Imitation, Niche Market

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ADMS 1000 Full Course Notes
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ADMS 1000 Full Course Notes
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Case: lululemon: for the love of yoga: analyze the yoga clothing industry using michael porter"s five-forces model. You might suggest it is high since the new entrant would need to have lots of money in order to have the clothes made, shipped, and would need to purchase real estate to set up stores. If the yoga clothes has some kind of a patent then that would be a barrier and reduce threat of new entrants . Bargaining power of suppliers: suppliers of clothing fabric would likely have little power. There are lots of suppliers of clothing around the globe. Many underdeveloped countries offer to make these items at very low cost. This gives them low bargaining power and leaves room for the industry to amass more profits. Cleary, since the company is also selling a lifestyle (eg. taking care of yourself and healthier living), there could be high psychological switching costs.

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