ADMS 1000 Lecture Notes - Mergers And Acquisitions, Niche Market

• School: York University
• Department: Administrative Studies
• Course: ADMS 1000
• Professor: Indira Somwaru

Document Summary

Over time all industries go through life cycle. How fast depends on level of technology. Joins together to seek legitimacy: legislation/social. Large companies enter: mergers & acquisitions. Standardization of products, processes: economics of scale are now achieved. Why do industries decline: lack of innovation, new technology, changing consumer tastes. Declining sales, layoffs, firms will exit the industry. R+d/ continue to ____: target niche market, harvest profits. Reducing operating costs/restricting new investment: exit early, consolidate the remaining industry players. Global: expansion into china, customize products. Technology: check-outs, efficient product process, drive-thru. Competition: fight for market share (overseas, new product/low price/promotions. Labour: lots of labour, committed franchisees, mature, lots of sellers/lots of rivalry. Markets are saturated (lots of mk lg / promotions: demanding customers. New products (wraps: streamline a, relative stability among major players/expansions, access to distribution channels. Standardization: stable, cost-efficient with a few well-established rivals. High profits: respond better to market threats, r+d (new products, higher prices to suppliers.