ADMS 1000 Lecture 6: Session 6

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ADMS 1000 Full Course Notes
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ADMS 1000 Full Course Notes
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Case: has soda lost its fizz? (p. 265-267) Describe the stages of the industry life-cycle model i. e. how competitive forces change and the various success factors for firms in each stage of the life cycle. Understand the relationship between technological evolution and industry evolution and describe the key features of technology life-cycle models. Industry lifecycle/evolution (fig 3. 2: industry emergence (& creation) stage. Small, entrepreneurial competitors high degree of technological innovation. The entry of large incumbent firms helps legitimize the new industry. Growing sales: maturity stage: a critical transition. Industries begin to decline due to of changes in: Firms can pursue 5 different strategies to cope: Consider the characteristics of each stage in making your decision. The auto industry is in the maturity phase and is characterized by: Technological innovation leads to the creative destruction (schumpeter, 1942) of industries. Thus, this process that incessantly revolutionizes the economic structure from within destroying the old one creating a new one.

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