ACTG 2010 Lecture Notes - Lecture 5: Geographical Pricing, Pricing Strategies, Personal Selling
12 Jul 2016
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Document Summary
Social business a double-edged sword: if you subscribe to a free-consumer service, you are the commodity. Companies use gps to target specific advertising: personal and business data can be compromised, online services are not 100% reliable. Service outages can cost a business in lost productivity, sales, and reputation. Customer value triad: quality, service, and price. Mental models employ deeply held images and assumptions that can. Some of the best ideas are blocked by organizational dynamics a. Mental models are active and shape how we act. Could be we believe people are untrustworthy b. Mental models can create inappropriate frames for understand situations. 3. and shape what we do, and provide the basis for conflict and confusion. Improve organizational effectiveness by learning to surface and change mental models. Planning for unexpected future events allows people shell to. Bring in outside perspectives to gain insights on situations and examine current assumptions and practices b. organizational structure.
