WS100 Lecture Notes - Lecture 7: Content Analysis, Karl Mannheim, Sexualization
14 Dec 2017
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Ws 100 - a: lecture: tuesday, october 17th. Textbook notes: chapter 3: gender, culture and the media: The mass media and popular culture in various forms all contribute to the social construction of gender. Ideas we hold about women and men, whether overtly sexist or more subtle in their expression, create social definitions that we use to understand ourselves and the society that which we live in. Culture, in all its forms exerts a powerful influence on how we define gender, and how we recreate gender through our own presentation of cultural realities. Language reflects the values of the dominant culture and is thus one way that stereotypes are communicated and reproduced, but language can also produce changes in society. Language reflects the social values that is placed on different groups in society. Language also reflects the power dynamics found in society. Language is contextual, that is, what something means depends on the situation in which it is expressed.
