SY101 Lecture Notes - Lecture 4: Content Analysis, Participant Observation, Spurious Relationship
8
SY101 Full Course Notes
Verified Note
8 documents
Document Summary
Research is a systematic approach to gathering data using an agreed upon set of methods. Quantitative and qualitative approaches: quantitative approaches are conducting and analyzing research quantitatively involves converting aspects of social life into numbers and determining whether a significant relationship exists between sets of numbers. Qualitative approaches are qualitative approaches do not involve the conversion of social life to numerical form rather the focus is on rich detail. Hypotheses: hypothesis is a tentative statement about a particular relationship between objects, people, or groups of people that can be tested empirically. Independent and dependent variables: variables is characteristics of objects, people, or groups of people that can be measured, operational definition is description of something that allows it to be measured. Validity and reliability: validity is the accuracy of a given measurement, reliability is the consistency of a given result.
