PS270 Lecture Notes - Lecture 6: Availability Heuristic, Representativeness Heuristic, Confirmation Bias
Document Summary
A burglar in a house will not look at it the same way as a potential buyer. Extent to which schemas are at the forefront of people"s minds and thus likely to be used in judgements. Processing info in a way that supports our existing schemas. Mental shortcuts that can save people time and cognitive resources. But they also lead to predictable biases in judgements. People overuse representativeness and availability but ignore other useful information. Mental shortcuts people use to make judgements quickly and efficiently. People base judgements on the ease with which they can bring sometime to mind. Availability can influence self judgements: representativeness heuristic. People classify something based on how similar it is to a typical case. A description of how people explain the causes of behaviour. To predict behaviour, control behaviour, learn about enduring traits. Most people would react the same way in those circumstances.
