NO105 Lecture Notes - Lecture 3: Street Punk, Key Frame, Business Casual
3 Oct 2020
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The nba dress code was based off racial motive to limit players culture. The nba was worrieeeed about thuggish black men so they wee basical yforcing them to adapt to white american culture. David stern acknowledged that the dress code was intended to bolster the nba"s image, but he framed the issue as one of business and profes- sionalism, not race. We need to have our players look more professional to show more respect for the game and consumers, he said. That"s just part of what we"re trying to do to let the public know that our players are good people (lage, 2005, p. c2). Newsweek claimed that the policy was just part of a campaign to spruce up the game"s tarnished image a modest, symbolic gesture to mainstream america (starr, 2005, p. 49). It"s called being professional on and off the court, claimed terence moore (2005). That"s all the nba is asking players to do (p. d3).
