GS101 Lecture Notes - Lecture 2: George Ritzer, Immanuel Kant, Ancient Greek Philosophy
Document Summary
Three models of cultural globalization: mcdonaldization: sameness, homogenisation. Implies values of fast, quick, easy, putting pleasure over health. Dangerous because of the potential loss of differences in society. Japan has seen a change in diet, their value of newness/change and a sense of accepting. Many parts of the global south are seeing fast food brand increases. Suggests leaving behind local/national identities and becoming a citizen of the world. Derived from greek philosophy, revived by immanuel kant. Criticism: rootless identity (not tied to any particular tradition), superficial, elitist. Both models believe the world is becoming culturally similar. American capital flows are embodied in tncs which form the conduits for cultural colonization. The world is becoming more similar, not through the commodity but through a shared consciousness of a greater consciousness. In theory, cosmopolitan culture is not shaped by any particular country or region. Udhr and icj are examples of a new cosmopolitan ethic.
