GG102 Lecture Notes - Exclamation Mark

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13 Feb 2013
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Cognitive images representing a person"s perceptions, feelings, memories, meanings and knowledge of a location. What you see in your mind"s eye when you think of a place/area. Generic list of basic elements on mental maps. Examples: hearts between people, question mark to symbolize getting lost, thumbs up, exclamation mark to signify excitement. Tend to look like traditional maps and be simplified/distorted/incomplete. Poor capture: meanings and experiences, interconnections of info, underlying creation process. Mental maps are the true basis for all human behavior and activities, navigation, consumer decisions, residential choice, images of city districts, place marketing, emotional attachment to places. Location: a specific destination where people do something within a space. Space: an area that varies with or without boundaries. Place: a location with a unique identity. Relative: about 2 blocks from close to . Latitude: angle (degrees and minutes) n or s of the equator. Longitude: angle e or w of prime meridian.

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