EC223 Lecture Notes - Lecture 12: Business Cycle, Shortage, Ceteris Paribus

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When determining whether to buy and hold an asset or whether to buy one asset rather than another, an individual must consider the following factors: wealth, expected return, risk, liquidity. An increase in wealth raises the quantity demanded of an asset. An increase in an asset"s expected return relative to that of an alternative asset raises the quantity demanded of the asset. If an asset"s risk rises relative to that of alternative assets, its quantity demanded will fall. The more liquid an asset is relative to alternative assets, holding everything else unchanged, the more desirable it is, and the greater will be the quantity demanded. The demand curve shows the relationship between the quantity demanded and the price when all other economic variables are held constant (ceteris paribus) The supply curve, shows the relationship between the quantity supplied and the price.

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