EC120 Lecture Notes - Lecture 4: Shortage, Market Power, Starbucks

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10 Jul 2016
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EC120 Full Course Notes
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Market: a group of buyers and sellers of a particular product. Competitive market: a market with many buyers and sellers, each has a negligible effect on price. Buyers and sellers are numerous so no one can effect market price each is a price taker . Quantity demanded: the amount of the good buyers is willing and able to purchase. Law of demand: the claim that the quantity demanded of a good decreases when the price of the good increases, all else equal (ceteris paribus assumption) Demand schedule: a table showing the relationship between price and the quantity demanded. Individual demand: the quantity demanded by a single buyer at each price. Market demand: the quantity demanded in the market. Equal to the sum of the quantities demanded by all buyers at each price. The demand curve shows how price affects quantity demanded, other things being equal. When other things change, the demand curve shifts.

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