EC120 Lecture Notes - Lecture 20: Monopolistic Competition, Economic Surplus, Marginal Cost

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EC120 Full Course Notes
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EC120 Full Course Notes
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Ec120 lecture #20: monopolistic competition (continued) & oligopoly. 20% of revenue for advertising firms that sell homogeneous products spend nothing for advertising for the economy as a whole, spending on advertising comprises about 2% of total firm revenue. The debate over advertising the critique of advertising: advertising manipulates people"s tastes, advertising impedes competition the defence of advertising, advertising provides information to customers, advertising fosters competition. The equilibrium for an oligopoly consider what happens if jack and jill decide separately how much water to produce. Nash equilibrium: a situation in which economic actors interacting with one another each choose their best strategy given the strategies that all the other actors have chosen. Other examples of the prisoner"s dilemma two examples in which self-interest prevents cooperation and leads to an inferior outcome for the parties involved: advertising o common resources. Cartels sometimes do manage to maintain collusive arrangements, despite the incentive for individual members to defect.

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