EC120 Lecture Notes - Lecture 7: Economic Surplus, Demand Curve, Opportunity Cost

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17 Jan 2018
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EC120 Chapter 7: Consumers, Producers and the Efficiency of Markets
- Welfare Economics: Studies how the allocation of resources affects economic well-being.
First look at the economic well-being of consumers.
WILLINGNESS TO PAY (WTP)
- A uyer’s willingness to pay: For a good is the maximum amount the buyer will pay for that
good.
WTP measures how much the buyer values the good.
- Derive the demand curve:
This demand curve looks like a staircase with 4 steps (one per buyer). The more buyers, the
more steps.
In a competitive market, there are many buyers, thus many small steps in the staircase. Enough
to make the demand curve appear smooth.
- Marginal buyer: The buyer who would leave the market if P were any higher.
CONSUMER SURPLUS (CS)
- Consumer Surplus: The amount a buyer is willing to pay (WTP) minus the amount the buyer
actually pays (price).
CONSUMER SURPLUS (CS) WITH A SMOOTH DEMAND CURVE
- Consumer Surplus: The area between price (P) and the demand curve, from 0 and Q.
- Consumer surplus decreases as price increases.
COST AND THE SUPPLY CURVE
- Cost: The value of everything a seller must give up to produce a good (i.e. opportunity cost)
Iludes ost of all resoures used to produe good, iludig alue of the seller’s tie.
- A seller will produce and sell the good or service only if the price exceeds his or her own cost.
Cost is a measure of willingness to sell.
- At each quantity (Q): The height of the supply curve is the cost of the marginal seller.
- Marginal seller: The seller who would leave the market if the price were any lower.
PRODUCER SURPLUS (PS)
- Produer “urplus: The aout a seller is paid for a good ius the seller’s ost.
- Total PS equals the area above the supply curve under the price from 0 to Q.
PRODUCER SURPLUS (PS) WITH A SMOOTH SUPPLY CURVE
- Producer Surplus: The area between price (P) and the supply curve, from 0 to Q.
- If price decreases, the producer surplus falls.
CONSUMER, PRODUCER AND TOTAL SURPLUS
- Consumer Surplus = (value to buyers) aout paid = uyers’ gais from participating in the
market.
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EC120 Full Course Notes
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Document Summary

Ec120 chapter 7: consumers, producers and the efficiency of markets. Welfare economics: studies how the allocation of resources affects economic well-being: first look at the economic well-being of consumers. A (cid:271)uyer"s willingness to pay: for a good is the maximum amount the buyer will pay for that good: wtp measures how much the buyer values the good. Derive the demand curve: this demand curve looks like a staircase with 4 steps (one per buyer). In a competitive market, there are many buyers, thus many small steps in the staircase. Enough to make the demand curve appear smooth. Marginal buyer: the buyer who would leave the market if p were any higher. Consumer surplus: the amount a buyer is willing to pay (wtp) minus the amount the buyer actually pays (price). Consumer surplus (cs) with a smooth demand curve. Consumer surplus: the area between price (p) and the demand curve, from 0 and q.

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