CS341 Lecture Notes - Lecture 6: Niche Market, Iced Coffee, Consumerism
Document Summary
Asks us to think about the things we know about people when we think about them the irst ime. We can also recognize that there are unique qualiies that make up a personality. We can ese someone"s unique qualiies as an individual but then generalize them to be a types i. e. teachers pet, abusive boss, free spirit. We see members of a paricular group based on their race, class and sexuality general terms group people in the same ways i. e. all business men are white upper-class. With kiten out of type, out of norm. Social type vs stereotype you appear to choose your social type wheras you are condemned to your stereotype control over your membership? (355) Establishment of normalcy through social and stereotypes is natural and inevitable, everyone establishes their hegemony (356) Ethnocentrism thinking of the norms of ones group as right for men everywhere.
