CS251 Lecture Notes - Lecture 3: Roland Barthes, Mimesis, Denotation
Document Summary
Images are produced within dynamics of social power and ideology. Ideologies can become hegemonic when they come to appear natural or a given rather than an explicit part of a particular belief system: the hegemonic idea is form of common sense, ex. Capitalism: form the meaning derives from looking at images. Symbolic - a mode in which the signifier does not resemble the signified but which is fundamentally arbitrary or purely conventional - so that the relationship must be learnt; e. g. language is general. Iconic - a mode in which the signifies is perceived as resembling or imitating the signified: ex. Apple co(cid:373)puters, it is (cid:374)ot a(cid:374) apple but it"s a suggested of so(cid:373)ethi(cid:374)g. Indexical - a mode in which the signifies is not arbitrary but is directly connected in some way (physically or causally) to the signified: ex. We know who that is, we know that is the president: requires some sort of cultural knowledge.
