CS235 Lecture Notes - Lecture 1: Literature Review, Professional Association, Cultural Artifact
Document Summary
Connect existing theories with different methods for investigating communication. Research that is conducted in industry, where the procedures/findings are owned by the organization that are paid to conduct the study. Guided by best practices, current wisdom of an industry of how to achieve results. Process of measuring/validating strategic performance in a business or industry. And organizations use bench marks as criteria against which to measure their own success. Knowing something because it is commonly held to be true. We accept the truth or value of an idea because someone we regard as an expert says its true. Happens when we know something intuitively before we have experienced it. Requires establishing standards by which any claim can be tested for its reasonableness: reasoning in science: observation, experimentation, generalization. The statement that is made after presenting an argument. Numerical ratings, counts of certain communication behaviours. Reasons for making a particular claim in a view of specific evidence.
