CS203 Lecture Notes - Lecture 4: Media Studies, Daniel Chandler, Culture Jamming

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(cid:1) (cid:1) (cid:1) semiotics a branch of philosophy in linguistics focuses on meaning: cultural studies close links to semiotics. Tends to group to gether a vast range of perspectives. Roots usually traced to a group of scholars in about the. 1960s, who started to take popular culture seriously as a subject of academic study: many of these early scholars were themselves educated in english, ended up putting their skills to work to examine everyday popular culture. Branch of critical research related to comm studies. As far as media is concerned, research in acultural studies examines the ways various audiences engage in media: the construction of meaning in society. Where semiotics is really influencial in cultural. Stuart hall studies: the work of representation (cid:1, representation. Daniel chandler: to do semiotics is to investigate how meanings are made and how reality is represented.

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