CS101 Lecture Notes - Lecture 5: Product Placement, Cbft-Dt, Pennysaver
Document Summary
Cbc video- marking the broadcast day: multicultural, different ages, possibly different classes, painting a map, they are the faces of the world, broadcast day is a shared experience. Mass media shake-up: what happens to other media with the introduction of television, new medium pushes out the old media, demassification- magazines become more niche oriented, generation gap for music, adjust to one another, television related to obesity. Television in canada: ontarians by age 18, 11 000 hours in school, 10 500 hours listening to popular music, 15 000 hours watching television, 1989 government of ontario data. 3 themes dominate study of canadian tv: public vs. private broadcasting, i. e. cbc vs. ctv/global, us vs. canadian tv context/content, tv = a shaper of culture. The television we love is american and the television we live with is canadian . Television in canada: paul attallah and derek foster, canadian television is unloved , canadian television is bureaucratic , canadian television is understudied .
