CS100 Lecture Notes - Lecture 6: Penny Press, Media Culture, Arbitrage
Document Summary
Ideology: a comprehensive perspective on things, a narrative about the functioning of society, there is no ideology free" way of understanding things. Hegemony: the condition that arises when most people in a culture adopt the same ideology and stop thinking that there is any other way to make sense of the world. From the telegraph to the telephone: one to one communication and one to many (i. e. broadcasting) 5 features which characterize the modern world: 1. The rise of the city - urbanism - which gives rise to new forms of entertainment: 2. Recognition of the crowd" - the discovery of the idea of mass audiences: 3. Consumer culture + consumer desire emerge: 4. An impulse to define or represent modern life in poetry, painting, sculpture, film, etc in new innovative ways: 5. Department stores: shopping" invented, 19th century, organization and display, advertising, mass communication positioning itself between buyers and sellers .