BU491 Lecture Notes - Lecture 3: Ethnocentrism, Multinational Corporation, Kfc
Document Summary
Class 3: executive attention needs to be managed time is a scarce resource end up prioritizing a certain market (ethnocentric thinking: widespread and undisputed, herd-mentality (go where the action is) china/india recently. 3 elements: support (from interaction, visibility (how company makes them look like they are doing, relative standing (perceived standing within the company itself) Weight impact on global network and size of the subsidiary as the big picture(32496: impact meaning plane assembly in canada (high impact due to strong smart labour force needed) Initiative talking talks about certain projects or ventures of growth. Find innovation, talk, then mgmt sees the impact and will fund and be attentive. Nestle canada new line of foods, restaurant quality, frozen foods. Importance important when they are in a remote location profile building is important and effective can compete with other remote locations for empire building and entrepreneurialism: ex.
